News Releases

Bell Helmets and Seven Collaborate to Create Co-Branded Motocross Kit
James Stewart’s “Performance Driven” Gear Company Collaborates On Exclusive Helmet Graphics

SCOTTS VALLEY, Calif.  – Bell Helmets today announced its partnership with premium race wear brand, Seven MX, to produce co-branded products. As one of the industry’s most iconic brands and a leader in innovative head protection, the partnership with Seven MX will combine the technology and creativity of both brands, providing high-quality racing gear in one total package. The first products resulting from this collaboration are two Moto-9 Flex helmet graphics to pair with the Seven MX Zero and Rival jerseys.

“Both Bell Helmets and Seven MX have been redefining limits and setting new standards for rider protection, in motocross and off-road racing, since their inception,” said Chris Sackett, vice president of Bell Helmets. “We are extremely proud of this collaboration and excited to give the motocross community innovative and creative new graphics on the most advanced motocross helmet in the industry.”

The Bell Moto-9 Flex pairs perfectly with existing Seven MX gear, transcending other next-level sports performance products both technologically and aesthetically. Among several other significant components, the core technology in these helmets include a Flex Energy Management interior liner, lightweight carbon composite shell construction and Velocity Flow Ventilation systems for maximum cooling.

“I’ve always been proud of my long and positive relationship with Bell Helmets, a true leader in our industry and iconic American brand,” said James Stewart. “Bell has the most technically advanced helmets available and they pair well with our performance mx apparel. It’s a great business partnership that will support both of our brands – a true win-win.”

In 2014, Bell Helmets introduced the Flex Impact liner in its Moto-9 Flex and in 2016 it was added to the Pro Star and Race Star. The Flex Impact Liner features exclusive “progressive layering” technology – a system of three unique protective materials – is designed to address low-, mid-, high-speed and rotational impact velocities to deliver Bell’s most comprehensive level of protection.

The Bell Moto-9 Flex Seven MX helmets will be available in August in both Yellow and Blue/Yellow. Along with the two new kits, Bell Helmets and Seven MX will collaborate on future products and race day initiatives.  

Sizes: XS, S, MD LG, XL, XXL

MSRP: $649.95

For more information on Bell Helmets please visit For more information on SevenMX please visit

About BELL

Founded by Roy Richter in the garage of a Southern California speed shop in 1954, Bell redefined the racing helmet and in doing so spawned an entire industry. The company is synonymous with protection and progression, and for over 60 years champions in auto, motorcycle and bicycle competitions all over the world have used its helmets. Purpose built, Bell has set the standard for excellence and innovation with nearly every advancement in safety on the list of helmet “firsts." The Scott’s Valley, California company was acquired by Vista Outdoor in April 2016. Bell is online at

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit or follow us on Twitter @VistaOutdoorInc and Facebook at

For further information: Zach Kadletz, The Brand Amp, Phone: 562-438-1085, Email: