News Releases

CamelBak® Transforms How Water is Carried in the Outdoors
Low Rider™ packs feature new Crux® Lumbar Reservoir

PETALUMA, Calif. – CamelBak®, the global leader in personal hydration, brings innovative Low Rider™ technology to the outdoor market with the Franconia™ LR 24 and Sundowner™ LR 22. Water is one of the most essential, and heavy, items transported in the outdoors. CamelBak Low Rider packs are specifically designed to situate the water weight on the hiker’s hips, thereby lowering their center of gravity and increasing the stability of their pack. Moving the water weight down low allows for greater freedom of movement on the hiker’s back and relieves pressure on their shoulders.

The Franconia LR 24 and Sundowner LR 24 are designed with lumbar compression webbing that runs along the waist belt, through the reservoir compartment and around the reservoir itself, allowing for direct compression to the water for maximum stability. It also gives the hiker the ability to maintain proper compression on the reservoir as the volume decreases during their adventure. The Sundowner LR 24 is specifically designed for women, with a shorter torso length and a s-curved harness.

“We are constantly exploring ways for people to stay hydrated during their activities,” said Jon Austen, Sr. Director of Product at CamelBak. “We spent a lot of time on a lot of trails to develop the Low Rider hike collection.”

The Franconia and Sundowner both feature the Air Suspension™ back panel that uses suspended open mesh to keep the pack off the hiker’s back for maximum ventilation and air flow. Other features include cargo compression, trekking pole attachment, ventilated hip belts with cargo pockets and a Magnetic Tube Trap™. Both packs include the new 100 oz., 3L CamelBak Crux™ Lumbar Reservoir that provides 20 percent more water per sip for faster hydration.

Available in October 2016, the Outdoor Low Rider collection includes the Franconia™ LR 24 and Sundowner™ LR 22, both with an MSRP of $160. Like all CamelBak products, the Hike Low Rider collection is covered by the CamelBak Got Your Bak™ Lifetime Guarantee.

About CamelBak®

CamelBak is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on CamelBak go to

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit or follow us on Twitter @VistaOutdoorInc and Facebook at

For further information: Seth Beiden, Phone: 707.477.3906, Email: