News Releases

CamelBak Announces LARM as its New Retail Distribution Partner in Italian Bike Market

PETALUMA, Calif. – CamelBak®, the global leader in personal hydration, is pleased to announce an exclusive partnership with LARM S.p.A. for distribution of CamelBak sports and lifestyle products to the Italian bike retail market. 

Founded in 1966, LARM is among the largest and oldest distributors in the Italian bike market with a capillary network of more than 1,600 dealers in Italy. The addition of CamelBak to LARM’s portfolio of world-renowned brands underscores the distributor’s ongoing commitment and investment in the Italian bike market.

“LARM’s broad reach will help us increase the strong brand recognition we have already built in Italy. This is a market that has always been very important to CamelBak and we’re excited to work with LARM to help realize our vision to eliminate disposable plastic water bottles globally,” remarked CamelBak Vice President of Sales-International, Andrew Shand.

“It is always our intention to partner with leading brands. As not just the industry pioneer but a constant innovator in hydration for cyclists, CamelBak is a natural partner for LARM. We are delighted to be working with CamelBak to continue to bring the best in hydration to the bike market in here Italy,” explained LARM CEO, Massimo Biagini.

As a result of this partnership, beginning in August 2016, LARM will take over distribution in the Italian bike retail market to promote and sell CamelBak’s 2017 product line.

About CamelBak®

CamelBak is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information on CamelBak go to

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer of consumer products in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provides consumers with a wide range of performance-driven, high-quality and innovative products for individual outdoor recreational pursuits. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 13 U.S. States, Canada, Mexico and Puerto Rico along with international customer service, sales and sourcing operations in Asia, Australia, Canada, Europe and New Zealand. For news and information, visit or follow us on Twitterf @VistaOutdoorInc and Facebook at

About LARM S.p.A.

With strong local roots and attention to quality of service, innovation and customer loyalty, LARM looks confidently into the future. Since its founding 50 years ago, the company has shown impressive inventiveness and imagination. Thanks to the motivated cooperation of all employees and contractors, LARM has been able to penetrate the market, drawing lasting benefits for our customers. This strength has been recognized on several occasions and has been one of the company's keys to success.

For further information: Vitamin C, Claudia Vianino/Arianna Busin, T. +39 011 6313305,