News Releases

Serengeti Updates Classics Collection
Nine New Models Showcase Brand’s Approach to the Art and Science of Making Premium Eyewear

Paris, France & Overland Park, KANSAS – The latest additions to Serengeti’s Classics Series make a statement about the brand’s longstanding commitment to making premium sunglasses that merge fashion, craftsmanship and technology.  Nine new frame styles - the most ever in a single model year - bring together sophisticated designs with innovative glass lenses that are optically superior, thinner and lighter than conventional mineral lenses.

Serengeti_LericiSndDkGryPol555Bl            Serengeti Corleone

Lerici - Sanded Dark Grey with Polarized 555nm Blue Lenses                   Corleone - Satin Soft Gold with Polarized Drivers Gold Lenses

 

While taking their style cues from time-honored designs, these nine new sunglasses embrace a completely modern aesthetic.  Frames - whether made with finest available injected nylon or metal alloys - are carefully engineered to be extremely light without compromising durability.  Use of the latest and best manufacturing techniques, combined with features like finely-crafted hinges optimized for each application and adjustable optical nose pads, results in fit and finish that seamlessly draws each component together for a look of unmistakable quality.

Serengeti_PositanoSdDrkTrtPolDrGld             8407ModugnoStnBlkPol555_copy[1]

Positano - Sanded Dark Tortoise with Polarized Drivers Gold Lenses           Modugno - in Satin Black with Polarized 555nm Lenses

 

Serengeti Ultra-Light glass lenses - developed by Corning® - deliver unmatched optical clarity and are a full 20% thinner and lighter than conventional glass lenses.  Borosilicate optical glass - chosen for its ability to withstand extreme temperature fluctuations - is chemically tempered for exemplary scratch and impact resistance.

 

Standard equipment on all Serengeti sunglasses, Spectral Control and photochromic technologies combine to provide a high-definition view with unparalleled contrast and superior color enhancement, while automatically adjusting throughout the day to every light condition.

Serengeti_Palinuro_SatBl_PolDr   Serengeti_OstuniShCldDrGr_Small

Palinuro - Satin Black with Polarized Drivers Lenses                               
Ostuni – Shiny Cloud with Drivers Gradient Lenses

“The unifying factor of the models in our Classics Series is style that is completely impervious to shifting trends,” said Dani LaGace, Global Director of Eyewear.  “When making fine sunglasses built to last for many years, it is critical to make timeless design part of the equation.”

8364Rapallo_v2[1]  8396Como_v1[1]

Rapallo - Shiny Black with Polarized Drivers Lenses                                  
Como – Satin Dark Gunmetal with Drivers Gradient Lenses

 

All Classics Series sunglasses are RX-able and available at retail now. Offered in polarized and non-polarized versions, as well as a variety of lens tints and frame finishes, prices range from $169.99 to $249.99. For more information, visit www.serengeti-eyewear.com.

Serengeti Eyewear is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information about Serengeti, go to www.serengeti-eyewear.com.

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products in the ammunition, firearms and outdoor products categories. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 10 U.S. states, Puerto Rico, Mexico and Canada along with international sales and sourcing operations in Canada, Europe, Australia, New Zealand and Asia. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.

For further information: Jim Katz, Breakaway Communications, Phone: 860-538-2461, Email: katz-j@sbcglobal.com