News Releases

Serengeti Launches 24 Hours of Le Mans Limited Edition
Collection of Six Commemorative Sunglasses Celebrates Storied Race and Confirms Brand’s Commitment to Improving the Experience of Driving

Paris, France & Overland Park, Kansas – From the very beginning, Serengeti Eyewear has had a deep connection to automobiles and driving. The brand’s legendary high-performance glass lenses were developed to address the specific demands of the road. With a versatile amber tint carefully engineered to amplify contrast, Serengeti Drivers® lenses have long been a favorite of motoring enthusiasts. The 24 Hours of Le Mans Limited Edition pays homage to the world’s oldest active endurance race for sports cars, while strengthening the brand’s bond with those who enjoy the freedom and exhilaration of being behind the wheel.         

With the priority of providing precisely the right amount of protection in every possible situation - from tree-shaded back roads to wide-open, multiple-lane highways - models in this collection have either ultra-light borosilicate mineral glass lenses from Corning® or exclusive Polar PhD lenses, made with Trivex® material. All lenses - whether PhD or glass - are polarized, photochromic and have Spectral Control, an exclusive technology that filters specific light wavelengths, which sharpens contrast and improves visual definition. 

“The 24 Hours of Le Mans is a special race. While rich in history and heroic efforts, the unique demands of the event have also driven many important advancements in automotive technology,” said Olivier Ciaravino, Global Eyewear Division President. “That same spirit of innovation in pursuit of improved performance is very much a part of everything we do.”

Available now, the collection features six unique styles with metal or Grilamid TR90 frames sized to fit most head shapes. The 24 Hours of Le Mans sunglasses by Serengeti have distinctive 24 Hours of Le Mans graphics and arrive in special commemorative zipper case and box. Prices range from $199.99 to $279.99.

Serengeti Eyewear is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For more information about Serengeti, go to www.serengeti-eyewear.com.

About Vista Outdoor Inc.

Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor sports and recreation markets. The company operates in two segments, Shooting Sports and Outdoor Products, and has a portfolio of well-recognized brands that provide consumers with a range of performance-driven, high-quality and innovative products in the ammunition, firearms and outdoor products categories. Vista Outdoor products are sold at leading retailers and distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and has manufacturing operations and facilities in 10 U.S. States, Puerto Rico, Mexico and Canada along with international sales and sourcing operations in Canada, Europe, Australia, New Zealand and Asia. For news and information, visit www.vistaoutdoor.com or follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.

For further information: Jim Katz, Breakaway Communications, Phone: 860-538-2461, Email: katz-j@sbcglobal.com