PETALUMA, Calif (January 5, 2016) – CamelBak®, the inventor and global leader in hydration
today announced new leadership. Long-time CEO Sally McCoy steps down after nine years in
her role, and Vista Outdoor Chairman and CEO Mark DeYoung names Layne Rigney President,
CamelBak, effective February 1, 2016.
“Layne is a proven and respected leader at CamelBak and I look forward to the growth of the
brand and global business under his leadership. I also appreciate the leadership Sally brought
to CamelBak and her support of Vista Outdoor.” said DeYoung.
“I have tremendous faith in Layne’s ability and readiness to lead the organization,” said McCoy.
“CamelBak has a robust product pipeline, a respected brand identity and an incredibly strong
team of leaders to take the business to the next level under the ownership of Vista Outdoor.”
Rigney is a 10-year veteran of CamelBak, serving as Senior Vice President of Global Sales
since 2012, and brings 25 years of industry experience with brands such as PowerBar/Nestle
USA, RockShox and REI.
Other staffing changes effective February 1, include Michael Moore as Vice President of Sales,
North & South America. Moore has served as a sales executive since 2006, and brings
experience from Thule, Leisure Trends and Planet Outdoors. Andrew Shand is promoted to
Vice President of Sales, Europe/Asia/Africa after a six-year tenure as European Sales Director
for both CamelBak military and recreation businesses. Shannon Stearns is promoted to Vice
President of Marketing and will lead the company’s brand and marketing initiatives globally.
Stearns joined CamelBak in 2006, bringing consumer and retail marketing experience at brands
and retailers such as Smith & Hawken and Illuminations and advertising agency Foote, Cone &
Belding supporting brands like Clorox, Levi’s and Disney. These newly promoted vice
presidents join the existing senior leadership team which has been in place since 2007.
About CamelBak Products
CamelBak is a brand of Vista Outdoor Inc., an outdoor sports and recreation company. For
more information on CamelBak go to www.camelbak.com.
About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer in the growing outdoor
sports and recreation markets. The company operates in two segments, Shooting Sports and
Outdoor Products, and has a portfolio of well-recognized brands that provide consumers with a
range of performance-driven, high-quality and innovative products in the ammunition, firearms
and outdoor products categories. Vista Outdoor products are sold at leading retailers and
distributors across North America and worldwide. Vista Outdoor is headquartered in Utah and
has manufacturing operations and facilities in 10 U.S. States, Puerto Rico, Mexico and Canada
along with international sales and sourcing operations in Canada, Europe, Australia, New
Zealand and Asia. For news and information, visit www.vistaoutdoor.com or follow us on Twitter
@VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor