Visibility Reports Glossary

All Image views 

All views of the image(s) on this release, on other releases, or independently.  As we host images on a dedicated photo archive they can receive views independently from the releases they are distributed with.

Traffic

Audio Downloads 

The total downloads of audio files from your release. 

Traffic                

Audio Plays 

The number times that audio files provided with your release were played. 

Click-throughs 

The number of times that links in the body of the release were clicked. Measured on our websites only.

Document Downloads

Downloads of documents provided with the release.

Image Downloads (CNW) 

The number of times the image(s) was downloaded.

Image Downloads (media)

Downloads of the image(s) by media outlets registered on PR Newswire for Journalists.

Image Views (CNW)

Views of images provided with the release.

Image views independent of your release

Views of images used in your release, but which occurred elsewhere.

Image views with release

Views of the image(s) that occurred on this release.

Investor Views 

Views from the Thomson Reuters network.  This data is a subset of Release Views and is available to U.S. customers only.

Media Views

Views on the PR Newswire for Journalists service. This data is a subset of Release Views. 

Organization Views

Views and the contact details from organizations, identified using the visitor's IP address.  This data is subset of Release Views.

Public Views

The views of the release on public websites where we cannot identify the individual viewing the release. This is a subset of Release Views and was known in earlier versions of Visibility Reports as Online Views.

Release Views

Total views of your release.

Shares

The total number of shares from our websites, such as shares on Twitter, Facebook and other social media. Also included are printing of the release and sharing it via email.

Total Downloads

Total downloads of all types for assets provided with the release.  In this version of Visibility Reports, this now includes images as well as other file types.

Total Engagement Actions  

The total click-throughs, shares, tweets and downloads for your release.

Traffic Sources

Shows where the traffic to your release originated.

Traffic Sources: Direct Traffic 

The number of times someone viewed the release, but we could not identify a source (referrer) for the view.  The viewer may have bookmarked your release, or typed in the URL directly into their browser, among other possibilities.

Traffic Sources: Other Websites

Traffic from websites that are not in other categories of traffic sources.

Traffic Sources: Search Engines 

Total traffic from search engines. 

Traffic Sources: Social Media 

Total traffic from social media websites.

Traffic Sources: Webmail

Total traffic from webmail apps, e.g. Gmail, Outlook.com, etc.

Tweets

The number of tweets linking to the release on our websites.

Twitter Followers 

The total followers of Twitter accounts tweeting a link to the release.

Video Views

The number of times the video(s) were viewed.  If the video is hosted on YouTube then there may be views that occurred independently of the release.

Views & Hits

An aggregated total of all traffic to your release.

Views on Our Network

Views on websites that are part of our syndication network.

Views on Our Websites

Views of the release on PR Newswire and CNW Group websites.

Visitors Per Day 

The average visitors per day for websites the release was posted on.

Web Crawler Hits  

The number of times the release was crawled by search engine robots or other web crawlers on our websites.

Websites 

The number of websites your release was posted on. (This used to be known as ReleaseWatch.)