Newsroom
LONDON, UK, 9 June, 2020 - A new travel trends research paper released today by Tripadvisor®, the world’s largest travel guidance platform*, reveals that vaccine rollouts globally are driving increasing demand for summer holidays, with vaccinated travellers more likely to stay longer and spend more on their trips than unvaccinated travellers.
As one of the countries where the vaccination rollout has already reached a large swathe of the adult population, eager travellers from the UK - alongside travellers in the U.S. - are pushing the tourism recovery forward, according to the report’s findings. At the other end of the spectrum, countries where the vaccine rollout is at a less advanced stage and new variants of Covid-19 have impacted local populations - particularly across the Asia-Pacific region - are experiencing a slower recovery in leisure travel demand.
The report, entitled ‘A Shot in The Arm for Travel? Examining the Vaccine’s Impact on Leisure Travel Demand’, provides a unique insight into emerging travel planning trends around the world by combining behavioural analysis of Tripadvisor’s first-party search data - revealing the type of trips travellers are actively researching on the world’s largest travel platform - with consumer sentiment analysis gathered via traveller surveys in six major international markets, exploring the latest in traveller attitudes and confidence.
The report identifies clear behavioural differences in how vaccinated and unvaccinated travellers are thinking about travel, and how that is translating into travel planning behaviours on the Tripadvisor platform, with vaccinated travellers more likely to be booking trips already, and to be planning to stay longer and spend more when they travel.
“If ever we needed proof that vaccines are the key to long-term recovery in the tourism sector, our latest trend data provides it. Now the focus must be on governments and international organisations to ensure vaccines reach every part of the world as quickly as possible and make it as easy as possible for vaccinated tourists to travel globally once again,” said Stephen Kaufer, CEO and co-founder, Tripadvisor, Inc.
Key findings from the report include:
1. The vaccine has a significant impact on the demand for accommodation. Countries where the pace of the vaccination rollout is more advanced, like the UK and U.S., are powering near-term growth in tourism demand, while a more muted recovery picture emerges across the Asia-Pacific region:
“After such a turbulent year, many in tourism are hopeful that a busy summer will provide a much-needed boost to the tourism industry, so it’s welcome news to see the latest traveller data pointing in that direction, especially for destinations and hospitality businesses that are able to capture the growing demand for domestic travel,” said Christopher Hsi, head of market research, Tripadvisor. “What offers even greater hope for a long-term recovery is the impact the vaccine is having not just on people’s confidence to travel, but also their willingness to turn planning into bookings. As more and more countries make progress on the rollout of the vaccine, and the positive impact that should have on the re-opening of international borders, there is every reason to expect further growth in traveller demand will come.”
- ENDS -
NOTES TO EDITOR
The data cited in this release was gathered and analysed from two key sources:
Other recent studies released by Tripadvisor include:
For further information, contact ukpressoffice@tripadvisor.com
About Tripadvisor
Tripadvisor, the world’s largest travel guidance platform*, helps hundreds of millions of people each month** become better travellers, from planning to booking to taking a trip. Travellers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 887 million reviews and opinions of nearly 8 million businesses, travellers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.bookatable.co.uk, and www.delinski.com), www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, unique users de-duplicated monthly, March 2021
** Source: Tripadvisor internal log file