Newsroom
LONDON, UK, 21 January, 2020 - Tripadvisor®, the world’s largest travel platform*, today released the findings of a new research report based on the platform’s unique insight into shifting traveller trends, revealing how consumers are planning to travel in 2021 and what impact the ongoing pandemic has had on their trip planning habits.
The report, which analysed first party search data as well as traveller sentiment across six major markets (the United Kingdom, United States, Australia, Italy, Japan and Singapore), revealed consumers’ increasing confidence that they will travel abroad in the second half of the year, despite the restrictions on international travel currently in force in countries like the UK.
In fact, globally, the majority of hotel clicks on Tripadvisor are already shifting to international destinations for trips taking place from May 2021 onwards (as opposed to domestic destinations, which had dominated the proportion of hotel clicks throughout 2020).
The report, entitled “The Year of the Travel Rebound: 5 Traveller Trends to Watch Out for in 2021” can be read in full, for free, here: https://www.tripadvisor.com/InfoCenter-a_ctr.2021TravelTrends
The five trends highlighted in the report are:
1. Travellers are planning to travel abroad in the second half of the year, but won’t wait to make plans - with Brits the most likely bookers
2. Vaccinations will be a game-changer for traveller confidence
3. Domestic trips remain high on travellers’ wishlist for 2021
4. The joy of holiday planning will be stronger than ever as travellers spend more time researching 2021 trips
5. Consumers can’t wait to dine out again, but their taste for takeaway will still endure
“Despite the fact that travel and dining restrictions remain in force in the UK, many travellers are still feeling optimistic that they will be able to holiday abroad at some point this year, particularly once the roll-out of the vaccine gains pace. Consumer appetite for travel is as strong as it has been since the start of the pandemic and, as our data shows, many Brits are already actively planning their next big trip - even for trips more than four months out,” said Shibani Walia, senior research analyst, Tripadvisor.
-ENDS-
NOTES TO EDITOR
The data cited in this release was gathered and analysed from two key sources:
*A Tripadvisor Consumer Sentiment Survey, based on data drawn from an online survey of 2,330 consumers, in partnership with Qualtrics, conducted between 28/12/20 through 10/01/21 across six countries - U.S., UK, Australia, Italy, Singapore and Japan
*Site behavioural data sourced from first party traffic data on the Tripadvisor platform, gathered during the week commencing 1/4/21
Other recent studies released by Tripadvisor include:
* ‘Beyond COVID-19: The Road to Recovery for the Travel Industry,’ the full report can be read in full, for free, here: https://www.tripadvisor.com/Covid19WhitepaperMay2020
* ‘2020 - A Year in Travel: Charting the Travel Industry’s Path to Recovery’, the full report can be read, for free, here: https://www.tripadvisor.com/Covid19WhitepaperNovember2020
For further information, contact ukpressoffice@tripadvisor.com
About Tripadvisor
Tripadvisor, the world's largest travel platform*, helps hundreds of millions of travellers each month** make every trip their best trip. Travellers across the globe use the Tripadvisor site and app to browse more than 878 million reviews and opinions of 8.8 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travellers turn to Tripadvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. Tripadvisor, the ultimate travel companion, is available in 49 markets and 28 languages.
The subsidiaries of Tripadvisor, Inc. (NASDAQ:TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following websites:
www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.bookatable.co.uk, and www.delinski.com), www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, and www.viator.com.
* Source: SimilarWeb, September 2020
** Source: Tripadvisor internal log files