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With nearly 20,000 businesses in Singapore listed on Tripadvisor, we know that we need to be here for the industry. Most of them are having a tough time during this crisis and Tripadvisor is committed to doing everything we can by rallying our community and partners. Today’s announcement is just the first in a series of initiatives we are launching to support the industry. While our announcement today is focused primarily on restaurants, we have programmes underway to support our hotel and experiences partners
Singapore, 16 April 2020 – Tripadvisor® today launched an advocacy campaign in Singapore, #LoveYourLocalSG, which aims to support and promote local businesses affected by COVID-19.#LoveYourLocalSG is part of a global Tripadvisor advocacy campaign and is expected to last through the year.
As the world’s largest travel guidance company, Tripadvisor champions more than 8 million businesses globally, of which 5 million are restaurants. Advocating the domestic support of local businesses is ever more important in times of crisis.
“With nearly 20,000 businesses in Singapore listed on Tripadvisor, we know that we need to be here for the industry. Most of them are having a tough time during this crisis and Tripadvisor is committed to doing everything we can by rallying our community and partners. Today’s announcement is just the first in a series of initiatives we are launching to support the industry. While our announcement today is focused primarily on restaurants, we have programmes underway to support our hotel and experiences partners,” said Jane Lim, Vice President, Business Operations and Strategy for Asia Pacific, Tripadvisor.
“At the same time, there are vulnerable groups in the community that are impacted by COVID-19 and to that end, we’re proud supporters of Eat for Good’s pay-it-forward meal programme and Shopee’s “Lend a Hand, If You Can” initiative where consumers can purchase essential items from selected sellers for low-income families and the elderly.”
How Tripadvisor is helping local restaurants
● A #LoveYourLocalSG microsite that will feature takeaway and delivery promotions from partners like Burpple, Chope, Shopback GO and Shopee (full list of partners in annex), enabling local restaurants to reach a wider audience. Deals will be refreshed weekly and include curated content on trending topics. Business owners interested to feature a promotion on this site can send an email to loveyourlocalsg@tripadvisor.com
● A new takeout & delivery tool that lets owners easily mark their restaurants as such, and consumers can identify businesses that offer these services. Once activated, a notification that the restaurant is open for takeout or delivery only will be added to the Tripadvisor listing within 24 hours.
● A new gift card functionality that enables owners who offer gift cards to include this option on their Tripadvisor listing. The feature can be activated for free and restaurants will receive all proceeds from any purchases made. A gift card filter is also available on search to help consumers easily narrow down restaurants offering gift cards.
● Supporter of Eat for Good, a collaborative initiative by NVPC’s Company of Good. The first edition “Eat for Good X Feed the City” will bring together participating food & beverage (F&B) businesses to offer pay-it-forward meals that can be purchased to benefit vulnerable groups in the community. Consumers can support the local businesses and at the same time, help the needy by buying a meal.
● Supporter of Shopee’s “Lend a Hand, If You Can” campaign. This campaign aims to help vulnerable groups impacted by COVID-19 and during this period, users can purchase essential items such as food and exercise equipment from selected sellers for beneficiaries under Food from the Heartand Filos Community Services.
Supporting the campaign on the social front, Tripadvisor has partnered local influencers, entrepreneurs and industry leaders as campaign ambassadors to spread awareness and spotlight local businesses who have launched creative solutions to reach consumers during this period. All support is welcome and the community is encouraged to follow posts, stories and updates via Tripadvisor Singapore’s Facebook and Instagram page or the campaign’s official hashtag, #LoveYourLocalSG.
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