“I took control of our TripAdvisor listing with the aim of optimising our profiles to showcase our menu items and general atmosphere of branches. I now reply to any negative reviews to win back guests by taking conversations offline and inviting for a second chance
We recently added TripAdvisor Premium for Restaurants to six of our branches, which has created a much more appealing profile with Storyboard and Favourite Review. A significant proportion of our visitors now see our chosen images through Storyboard, which we update with timely promotional imagery (e.g. Thanksgiving), giving more awareness of our upcoming events and promotions. The new 'What Three Reasons’ has been another useful way to highlight location-specific details as well as group features to attract our target demographic.
After we upgraded to TripAdvisor Premium for Restaurants, all of our vanity stats (page visitors; search display/clicks; etc.) went up significantly, but the real benefit has been that phone calls went up significantly (as much as 250% in some cases) as well as a significant increase in hits to our own website.
Next on my list is having more dialogue with all people reviewing us, as well as testing out TripAdvisor adverts to target people searching within our category/locality.
I have found TripAdvisor to be a crucial part of our online footprint and the features available give us the ability to put our very best foot forward.”
Paloma Baraja, Marketing Manager
Bodean's BBQ, Soho, London