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ASIAN WOMEN ARE IN THE DRIVER’S SEAT WITH TRAVEL DECISION MAKING
Four in five contribute financially, while half of them call the shots when planning and booking their trips

d a positive impact on their lives, with 68% who say their travels have helped them learn about the world. One in three (33%) Asian female travellers say travel has changed the way they think and the way they live their lives.

46% of Chinese women feel liberated when they travel, while 42% of Japanese women say travel makes them feel bold, giving them a sense of adventure.

46% of Indian and 36% of Indonesian women say travel gave them more self-confidence.

40% of Singaporean women say travel makes them appreciate home more.

Nature, food and culture top on their list

‘Nature’ (65%), ‘good food and restaurants’ (61%) and ‘arts, history and cultural attractions’ (56%) are amongst the top three things that guide the Asian female traveller in her travel planning.

Forty-eight percent of Asian female travellers are also influenced by beautiful beaches and islands. Just 30% of them say that they are influenced by good ol’ shopping.

Prices and opinions – They’re led by deals and what reviews say

Asian female travellers are swayed by great deals or low prices on both flights and accommodation (78%), and will look to find these before making a booking. Sixty-nine percent of Asian women also say they are influenced by user reviews on sites like TripAdvisor.

Half of Malaysian women are influenced by promotional travel packages, while 42% of Japanese women are influenced by frequent flyer miles and loyalty programmes.

Wandering solo – They like doing whatever they want but are cautious

Of the Asian female respondents who travelled solo on their last trip, 73% say it gave them a sense of freedom, 43% say going alone made for a less stressful travel experience, and 34% say they liked the challenge of stepping out of their comfort zone. Women in Japan are the most independent with one in five (20%) who reported travelling alone on their last trip.

Safety is top of mind for Asian solo female travellers with 69% who say they avoid going out late at night, avoid quiet streets (56%) and avoid wearing expensive items (37%). Forty-three percent of Chinese women have a habit of messaging someone on their mobile phone to tell them where they are as a precaution.

Short-haul travel preferred in 2016 – Japan, Thailand and Australia top the list

The top 3 destinations Asian female travellers are planning to go to in 2016 are all within the Asia Pacific region – Japan, Thailand and Australia. For those looking to travel long-haul, the United States was their preferred destination.

The following are the most reviewed destinations2 in Japan, Thailand and Australia by female travellers on TripAdvisor:

Most Reviewed Destinations by Female Travellers on TripAdvisor

1. Japan

 

2. Thailand

 

3. Australia