When should I issue a news release?

News releases can be used to announce:

  • New products
  • Significant modification to an existing product
  • Changes in corporate identity, such as a new company name or logo
  • New Web site
  • Joint ventures
  • Changes in corporate structure (New division or subsidiary)
  • Corporate opinions (Opinion on industry trends)
  • Features
  • Events (Open houses, trade show involvement, speaking engagements, award ceremonies)
  • New funding
  • Personnel changes
  • Corporate philanthropy (Volunteer work or donations)
  • Hiring of agencies (Public relations, accounting, law firm)
  • New partners
  • Significant new customer
  • Media advisories
  • Milestones (Customers served, years in business)
  • Round of funding received by the company
  • Increase in market share or revenue

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News releases distributed by PR Newswire are picked up by media more often and generate more clips versus competing services.Send your news release today!

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