News

Life Time—The Healthy Way Of Life Company—Challenges Americans To Commit To A Healthy Way Of Life In 2013
With a Focus on Reversing the Current, Destructive State of Health and Poor Nutrition, Company to Produce Nation’s First-Ever Commitment Day in 35 Cities on January 1, 2013
"Commitment Day is about millions of Americans committing to healthy, active lifestyles for themselves and their families"

CHANHASSEN, Minn.--(BUSINESS WIRE)--Life Time--The Healthy Way of Life Company (NYSE:LTM) is producing the first ever Commitment Day, a fitness revolution urging all Americans to commit to a healthy and active way of life. On January 1, 2013, hundreds of thousands of Americans will kick off the New Year by participating in a simultaneous 5K-run/walk event spanning 35 cities.

“Commitment Day is about millions of Americans committing to healthy, active lifestyles for themselves and their families,” said Bahram Akradi, Chairman, President, CEO and Founder of Life Time. “It will be a day of epic proportions as hundreds of thousands of individuals join together in support of healthy people, a healthy planet and a healthy way of life. At a time when our nation is at a breaking point with ever-rising obesity rates, a generation of children facing serious health consequences, escalating health care costs and controllable diseases spiraling out of control, the time for us to take action is now.”

Here are just few of the troubling facts affecting our nation:

With the launch of Commitment Day, Life Time will present Americans with a no excuses, healthy lifestyle revolution. People of all ages and physical abilities are encouraged to commit to a healthy way of life, and extend a helping hand to others to do the same. It’s a movement to unify the nation around a cause for much needed change, before it is irreversible.

“Addressing these devastating trends requires each of us to personally engage and take positive action, while encouraging others in our communities to do the same,” said Jeff Zwiefel, Life Time Executive Vice President and Chief of Operations. “Even more important than the Commitment Day starting line is the finish, which represents the launching point for us all to join together in creating a sustainable healthier America.”

All Americans are invited to share their personal pledges toward better health at www.CommitmentDay.com, a new site dedicated to sharing the power of positive change.

Commitment Day events will take place January 1, 2013 (11:00 a.m. ET, 10:00 a.m. CT, 9:00 a.m. MT and 8:00 a.m. PT) in the following cities:

             
Atlanta    

Indianapolis

   

Phoenix

Austin    

Kansas City

   

Portland

Boston    

Las Vegas

   

Raleigh Durham

Chicago    

Los Angeles

   

Salt Lake City

Cincinnati    

Memphis

   

San Antonio

Cleveland    

Miami

   

San Diego

Columbus    

Minneapolis

   

San Francisco

Dallas    

New Orleans

   

Seattle

Denver    

New York City

   

St. Louis

Des Moines    

Omaha

   

Tulsa

Detroit    

Orlando

   

Washington DC

Houston    

Philadelphia

     

 

           

For additional information about Commitment Day 2013, please visit www.CommitmentDay.com.

About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of September 12, 2012, the Company operated 105 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

  1. Ogden, C.L., Carroll, M.D., Kit, B.K., and Flegal, K.M. (2012). Prevalence of obesity and trends in body mass index among U.S. children and adolescents, 1999-2010. Journal of the American Medical Association, 307(5), 483-490.
  2. Centers for Disease Control and Prevention
  3. American Heart Association: “Cost to treat heart disease in the United States will triple by 2030,” January 24, 2011.

 

 
 
 
For further information: Life Time Fitness, Inc. Karen Jayne Leinberger, 952-229-7162 or Lola Red PR Michelle Hoffman, 612-333-1723