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"We’re thrilled to continue the Janus Charity Challenge through this sponsorship which allows us to help triathletes not only raise money for charity, but add more personal meaning to their race."
CHANHASSEN, Minn.--(BUSINESS WIRE)--Life Time Fitness (NYSE: LTM) today announced that Janus has signed on as a sponsor of the 2011 Life Time Triathlon Series, the oldest and most prominent series of international-distance triathlon events in the United States. The main event of the Life Time Series is the premier Race to the Toyota Cup, which challenges the world’s top professional triathletes to battle for points and a chance to win the coveted Toyota Cup. The 2011 Series consists of seven events, including stops in Miami, Austin, Philadelphia, Minneapolis, Chicago, Los Angeles and Dallas.
“Janus is a clear leader in using its financial business platform to support the greater community and the sport of triathlon,” said Kenneth Cooper, vice president of Endurance and Athletic Events for Life Time. “We are excited to join forces with the power of Janus as we jointly focus on improving lives via triathlon, fundraising and the financial executive challenge.”
A highlight of Janus’ sponsorship is the Janus Charity Challenge, the firm's signature national giving initiative, which for 10 years has inspired thousands of people—athletes and non-athletes—to meet the needs of their own communities. The Janus Charity Challenge has helped raise more than $48 million for hundreds of charities—each one hand-picked by athletes inspired to turn their passion for triathlon into a passion for their favorite charitable cause.
“As a global asset manager with a passion for achieving great results, Janus supports those who possess the same competitive drive and spirit that we do. It is this spirit that leads us to sponsor the Life Time Triathlon Series,” said Casey Cortese, vice president of Sponsorships & Community Relations at Janus. “We’re thrilled to continue the Janus Charity Challenge through this sponsorship which allows us to help triathletes not only raise money for charity, but add more personal meaning to their race.”
For more information and to register visit www.racetothetoyotacup.com and www.januscharitychallenge.com.
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers. Toyota has been a leader in hybrid technology and in the past year celebrated the 10 year anniversary of the Prius. Toyota directly employs nearly 30,000 people in the U.S. and its investment in the U.S. is currently valued at more than $18 billion. For more information about Toyota visit www.toyota.com, www.lexus.com, www.scion.com, or www.toyotanewsroom.com.
About the Life Time Triathlon Series
Since 2006, the Life Time Triathlon Series has connected some of the most prominent international-distance triathlon events in the United States. Throughout the Series, the world’s top professional triathletes battle for points and a chance to win the coveted Toyota Cup. In 2011, the Series consists of seven events, including: the April 10 Nautica South Beach Triathlon (Miami); the May 30 Capital of Texas Triathlon (Austin); the Philadelphia Insurance Triathlon June 26; the July 9 Life Time Minneapolis Triathlon; the Life Time Chicago Triathlon August 28; the Kaiser Permanente Los Angeles Triathlon September 25; and the October 2Toyota U.S. Open Championship (Dallas). For more information on the Life Time Triathlon Series and the Race to the Toyota Cup visit www.racetothetoyotacup.com.
About Life Time Fitness, Inc.
As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company’s healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. As of April 27, 2011, the Company operated 90 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands primarily in suburban locations in 20 states and 24 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.
About the Janus Charity Challenge
Established in 2001, the Janus Charity Challenge has raised more than $48 million for charities across the country. The program offers a different and highly successful fundraising platform that offers triathletes the choice to raise money for any 501(c)(3) charity with no limited, pre-determined charity list. Janus not only provides triathletes with a wide range of fundraising resources, but also makes additional donations, up to $165,000 per year to the nonprofit groups chosen by the top fundraisers at the races it sponsors. Learn more at www.januscharitychallenge.com.
About Janus Capital Management LLC
Janus Capital Management is a recognized leader of growth investment strategies. For nearly four decades the Denver-based firm has taken a long-term view and used a bottom-up, company-by-company investment approach to gain a differentiated view in the marketplace. In addition to growth, core and international equity funds, Janus manages balanced, alternative, fixed-income and money market funds. Janus Capital Management is a wholly owned subsidiary of Janus Capital Group.