News
"The first and more important step to weight loss success is to take personal responsibility for health and wellness"
CHANHASSEN, Minn.--(BUSINESS WIRE)--Being overweight is one of our nation’s top health problems, dramatically increasing the risk of life-threatening but preventable illnesses, such as high blood pressure, diabetes, cancer and a shorter life expectancy for more than two-thirds of Americans. With obesity-related costs running up a $147 billion tab annually, Americans must take their weight loss more earnestly than before.
For many individuals, program participation and success achievement increases when they participate in group challenges versus working individually toward the same goal. For those who thrive in such an environment,Life Time Fitness, Inc. (NYSE:LTM), the Healthy Way of Life Company, today announced the launch of the Life Time Weight Loss 90-Day Challenge, which will occur in 87 Life Time destinations across the Company’s 24 major markets. The initiative will challenge participants to lose the largest percent of body weight supported by three months of exercise and nutrition coaching. More than $25,000 in prizes will be offered as a part of the challenge, including awards for the greatest weight loss for top male and female on a national and individual Life Time location basis.
“The first and more important step to weight loss success is to take personal responsibility for health and wellness,” said Jeff Zwiefel, executive vice president of Operations for Life Time Fitness. “We do not offer a ‘one size fits all’ approach to weight loss; instead we recognize each individual’s unique needs. Our 90-Day Challenge provides a fun and educational challenge, supported by the people, programs and motivation necessary to help members adopt healthy habits for life on their journey to sustainable weight loss success.”
During the challenge, all weight loss participants will receive:
- Admission to exclusive 90-Day Weight Loss exclusive events, including yoga, zumba and two 5k fun runs
- Personalized strength and cardiovascular workout plans
- Access to two nutrition seminars and a grocery store tour
- Use of web-enabled support tools such as Life Time’s myPlan, an innovative way to track food, results, lab tests and support to help along the way
- Weekly weigh-ins and a leader board to keep an eye on how participants are doing compared to other members in their club and around the nation
Tens of thousands of members are expected to participate in the program, which starts April 9, 2011, and runs through July 7, 2011. Life Time members can learn more about the 90-Day Challenge, or register, any time at www.lifetime-weightloss.com/90day.
About Life Time Fitness, Inc.
As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company’s healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. As of March 24, 2011, the Company operated 90 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands primarily in suburban locations in 20 states and 24 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.