Whenever you bring in an entry-level employee, you want to make sure you take every opportunity to train them. Doug Wright writes what he always shares with new colleagues as they begin their development as PR pros.
Social media has come into its own as a widely accepted and sought-after PR tool. Once you set up your social media platforms of choice, what are you going to say? This may seem particularly challenging for organizations that offer highly technical or niche products or services. So, what do you post when your company hasn’t generated much news recently?
Last July, after being a television news producer for over three years, I left the journalism industry to pursue a new career path in public relations. There are probably more similarities than there are differences between journalism and public relations but here are, in my humble opinion, the top five similarities.