Our Leadership

Mark Pearce

Senior Vice President, International Division

Mark  Pearce  is  Senior  Vice  President  of  the  International Division for Choice Hotels International, Inc. (NYSE:CHH), one of the  world’s  leading  hotel  companies.  In  this  position,  he  is responsible for the management, direction, and development of the company’s international business.  He oversees more than 1,200 franchised properties across 40 countries.

Pearce joined Choice Hotels in 1993 as vice president of sales and marketing for Choice Hotels Canada, and was appointed to his current leadership position in 2010. Throughout his tenure, Pearce has played an integral role in propelling the company’s international  business  strategy  and  operations,  and  boosting profitability for Choice’s international franchisees.

Of  his  many  achievements  at  Choice,  Pearce  notably  helped  overhaul  the  company’s international  business  operations  to  align  the  most  appropriate  business  model  with  local market conditions. He also enhanced Choice’s global value proposition  by  leading  the implementation of an international IT investment plan. 

In 2014, Pearce relocated to Amsterdam to help accelerate the company’s international growth.  As  part  of  this  effort,  Pearce  successfully  catapulted  Choice’s  international expansion  by  launching  the  company’s  upscale  Ascend  Hotel  Collection  in  the  United Kingdom and France, and expanding Choice’s portfolio into the UAE and Saudi Arabia.

Pearce has more than 30 years of experience in the travel industry. Prior to joining Choice Hotels, he held operations, distribution channel management, and sales and marketing positions with Go Vacations and Budget Rent  A Car. In 2009, he was honored with the company’s prestigious CEO Best of the Best award, which recognizes leaders who demonstrate exceptional management practices and exemplify the organization’s cultural values and performance principles.