JERSEY CITY, N.J., December 10, 2010 — Pershing LLC, a BNY Mellon company, announced today its prime brokerage services earned top honors at the HFMWeek US Hedge Fund Services Awards ceremony, winning for 'Best Prime Broker - Custodial Solution.' Pershing Prime Services achieved this recognition competing against many of the premier names in the prime brokerage industry.

The HFMWeek Award judges said, "With the safety of hedge fund assets still an issue, Pershing has teamed effectively with its parent company, BNY Mellon, to provide one of the safest and most secure services offered by any prime broker."

"We are honored to be recognized by HFMWeek and this award confirms that Pershing Prime Services' integrated model is among the leading custodial solutions in the industry," said Gerald Tamburro, managing director of Pershing Prime Services. "The judges responded not only to the financial strength and stability of our company, but also our ability to deliver comprehensive, unconflicted global prime brokerage solutions for our customers."

Pershing was one of 300 total participants in HFMWeek's second annual US Hedge Fund Services Awards, which evaluated providers in service categories that included prime brokers, administrators, technology, innovation, accounting and legal.  Participants' entries were judged by a panel which consisted of hedge fund and hedge fund of funds managers, institutional investors, consultants and HFM's editorial team. Judges evaluated entries based on a wide range of criteria that included business growth, client service and innovation.

Pershing Prime Services delivers an unconflicted, comprehensive suite of global prime brokerage solutions, including extensive access to securities lending, dedicated client service, robust technology and reporting tools, worldwide execution and order management capabilities, a broad array of cash management products, and the integrated platform of BNY Mellon. Pershing Prime Services is a service of Pershing LLC. Additional information about Pershing Prime Services' capabilities and solutions can be found by visiting www.pershingprimeservices.com.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,200 institutional and retail financial organizations and independent registered investment advisors who collectively represent approximately five million active investors. Located in 21 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets.  BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team.  It has $24.4 trillion in assets under custody and administration and $1.14 trillion in assets under management, services $12.0 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation.  Additional information is available at www.bnymellon.com.