JERSEY CITY, N.J., December 17, 2009 — BNY Mellon Shareowner Services, the equity administration business of BNY Mellon, has been appointed transfer agent for Developers Diversified Realty Corporation (NYSE: DDR), a U.S.-based real estate investment trust (REIT).

As transfer agent, BNY Mellon will provide a variety of services for DDR and its registered shareowners, including core stock transfer, dividend reinvestment plan management and shareowner meeting services.

"Our appointment reflects DDR's trust that we will deliver an exceptional experience for them and their shareowners," said Kevin Brennan, managing director and head of sales and marketing for Shareowner Services. "We're committed to returning that trust, building a consultative and mutually beneficial relationship that takes full advantage of our expertise and integrated solutions."

Developers Diversified owns and manages approximately 665 retail operating and development properties in 44 states, Brazil, Canada and Puerto Rico. Totaling more than 147 million square feet, the Company's shopping center portfolio features open-air, value-oriented neighborhood and community centers, mixed-use centers and lifestyle centers located in prime markets with stable populations and high-growth potential. Developers Diversified is the largest landlord in Puerto Rico and owns a premier portfolio of regional malls in and around Sao Paulo, Brazil. Developers Diversified is a self-administered and self-managed REIT operating as a fully integrated real estate company. Additional information about the Company is available on the Internet at www.ddr.com.

Among the largest providers of stock transfer services in the U.S., BNY Mellon Shareowner Services offers a comprehensive suite of products and services ranging from corporate action record keeping to demutualizations, dividend reinvestment, proxy solicitation and employee stock plan administration. BNY Mellon Shareowner Services is part of BNY Mellon's Issuer Services group, which is also a leading provider of corporate trust services, serving more than $11 trillion in outstanding debt, and is the market leader in depositary receipts with more than 1,270 sponsored programs. More information about Shareowner Services is available at www.bnymellon.com/shareowner.

BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 34 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, providing superior asset management and wealth management, asset servicing, issuer services, clearing services and treasury services through a worldwide client-focused team. It has $22.1 trillion in assets under custody and administration and $966 billion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day. Additional information is available at www.bnymellon.com.